Marketing Expertise.
Commercial Perspective.
Strategic Thinking.
Cole Marketing is led by Sharon Cole, a senior marketing consultant with 25+ years of experience spanning B2B marketing strategy, business development, market research and client leadership across Ireland, Europe and North America.
Sharon’s career has never sat neatly in one box, and that is precisely what makes her effective.
She has worked in publishing, technology, professional services, healthcare and membership organisations. She has led international marketing programmes, managed global events, built commercial partnerships, conducted market research and supported business development at senior level.
That breadth of experience allows her to look beyond marketing tactics and focus on what organisations are ultimately trying to achieve: growth, engagement, clarity and results.
A career built across marketing, business development & client leadership
Sharon’s experience spans Ireland, Europe and North America.
01
Her career began in London with EMAP Business Information, working on Middle East Economic Digest (MEED), a leading business intelligence publication covering the Middle East.
02
She went on to work with Pacific Data Products and Rand McNally Media Services, delivering pan-European marketing programmes and supporting global technology brands across EMEA.
03
Senior roles with Ardmore Direct and PHS Ireland, where she led a national client services team managing relationships with eir, Bank of Ireland, AIB, PTSB and Aer Lingus, further strengthened her expertise in business development, client leadership and commercial growth.
04
Since founding Cole Marketing, she has worked with clients including Irish Funds, Ocuco, Tangent Trinity College, The Tablet, PACIV, HSE, and HCP Associates in Florida. In that time she has delivered campaigns that generated €3.5m in pipeline for a global SaaS client, managed a conference budget of €140k that returned €576k in combined ticket and sponsorship revenue, and achieved up to 40% increases in MQLs for B2B clients.
Today, that experience informs every client engagement at Cole Marketing.
Qualifications & credentials
Sharon holds a recent master’s in digital marketing with First Class Honours (2024), keeping her practice grounded in the latest thinking on digital strategy, AI and data-driven marketing.