Publishing
Audience Growth – The Tablet
Strengthened brand awareness and subscription growth in Ireland for a London-published weekly.
Challenge
Increase brand awareness in Ireland and grow subscription numbers for The Tablet, a niche weekly publication covering current affairs, religion and social issues, published in London.
Approach
01
Conducted reader research to define the existing audience profile and identify new audience segments
02
Built visibility through PR and media relationships in Ireland
03
Engaged parish and community networks to reach core audiences
04
Developed partnerships within religious and editorial circles
05
Led transition initiative to move print subscribers to digital subscriptions
06
Multi-channel promotion across print, digital advertising, events and direct marketing
Outcome
Strengthened The Tablet’s brand awareness and subscription base in Ireland and established a more focused, insight-led approach to audience acquisition.
Services provided: Marketing Strategy | Market Research | PR | Digital Marketing | Audience Acquisition
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