Higher Education
Student Recruitment & Engagement – Tangent, Trinity College Dublin
A 20% increase in programme enrolment and a 35% lift in audience engagement across digital channels.
Challenge
Tangent (now Portal, the entrepreneurship hub at TCD) needed to increase awareness and enrolment for its Springboard+-funded postgraduate programmes.
Approach
01
Developed and implemented integrated student acquisition campaigns across digital, social, email and webinar channels
02
Collaborated with HEA Springboard+ and internal departments including Academic Registration, Student Recruitment and Marketing
03
Managed information sessions, live chat engagement and stakeholder outreach to Local Enterprise Offices
04
Used HubSpot for campaign tracking and lead nurturing
Outcome
Achieved a 20% increase in programme enrolment and boosted audience engagement by 35% across digital channels.
Services provided: Campaign Management | Digital Marketing | Stakeholder Engagement | HubSpot
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