Optical Software
International Brand Growth – Ocuco
€3.5m in sales pipeline opportunities generated for a Dublin-headquartered global SaaS company in the optical sector.
Challenge
Ocuco, a Dublin-headquartered global SaaS company in the optical sector, needed to grow internationally while building consistent brand awareness across all customer touchpoints from independent opticians to major retail chains.
Approach
The engagement began with market intelligence and audience segmentation to identify the most valuable target sectors across key geographies. A fully integrated marketing strategy was developed encompassing:
01
Global brand consistency across all markets
02
Management of international trade show programme, Optrafair (Birmingham), Silmo (Paris), Mido (Milan), Vision Expo West (Las Vegas) and Vision Expo East (New York)
03
Localised campaigns using cultural insight, language nuance and local proof points to shape messaging and digital tactics in each region
04
Multichannel activation including advertising, direct mail, webinars, PR and digital campaigns
05
CRM alignment and ongoing campaign performance analysis
Outcome
A unified global marketing approach that balanced consistent brand positioning with locally relevant execution, generating €3.5m in sales pipeline opportunities and strengthening Ocuco’s recognition in key optical markets worldwide.
Services provided: Marketing Strategy | International Marketing | Lead Generation | Event Management
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